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Sunday Brunch: your secret weapon for your sustainable investment case?
Bridging the gap between sustainability, strategy and finance

Sunday Brunch: your secret weapon for your sustainable investment case?

Pitching sustainability investments or strategies to finance people is tough. Expectations Investing could be the Sustainability Professionals secret weapon.

"Hope is not a strategy" - attributed to many, including Abraham Lincoln

Our view - Pitching sustainability investments or strategies to finance people is tough. Expectations Investing could be the Sustainability Professionals secret weapon. So what is it? It's the simple 'truth' that 'good' financial investments do not come from having a better investment story. They come from being able to explain why the financial markets have got it wrong, and why they have mispriced the investment opportunity.

Understanding this, and explaining your 'better' narrative, could be your secret weapon in getting finance into your sustainability projects, and making your organisation's strategy more sustainable.

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This is not about changing the financial system, it's about using it to your full advantage.

One desire that all Sustainability Professionals seem to share is that of wanting to actually making a difference. Of being able to influence their organisation's strategy for the better, or actually raising capital/finance for projects that deliver positive sustainability progress. Which in practice normally means persuading their finance colleagues that change is needed. And that the change you are proposing makes sense for the long term sustainability of the business.

Very few Sustainability Professionals go into the industry to just collect data and write reports. Persuading your finance colleagues to support sustainability is likely to be your greatest challenge.


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Expectations investing could be your secret weapon

We all know that we need to get more private finance into the sustainability transitions. The current shortfall is massive. According to a recent report prepared by the International Energy Agency (IEA) and the International Finance Corporation (IFC) "annual clean energy investments in emerging and developing economies will need to more than triple from $770 billion in 2022 to as much as $2.8 trillion by the early 2030s".

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